Zoholics Sydney Felt Like Family
Dear Smartmates family,
At Zoholics Sydney 2025, my dream came true. What began as a tech conference became a genuine celebration of community, ideas, and the stories that connect us all.
Our booth turned into a meeting place for passionate business owners, fellow partners, and the wider Zoho Australia & New Zealand family. The conversations were real: people sharing the daily challenges they face, the growth they are chasing, and the dreams they are building.
What struck us most was not the technology on display, but the human element. Managing Directors like Marcus (pictured right, with Ram) spoke about the importance of creating an integrated system, Zoho Business Development Managers like Keerthana shared breakthrough moments when automation finally made a difference, and Senior Digital Marketers like David (pictured left, with Bunga) highlighted the small wins that ultimately grow into something much bigger.
As Australia and New Zealand’s number one ranked Zoho Premium Partner and a leading HubSpot Partner, we see ourselves as more than consultants. We are problem solvers, growth enablers, and sometimes just the friendly voice that says “yes, there is a better way to do this.” Every conversation at Zoholics reinforced why we do what we do. The energy was infectious from main stage presentations to quiet connections over coffee.
Yes, Zoho and HubSpot are awesome, but what is even more awesome is how they bring smiles to faces. I see my role as bringing smiles to my team, and their role as bringing smiles to our clients. Looking at our family meet-up at Zoholics, and the photos we snapped together, I felt it deeply: my dream has come true.
At Smartmates, clients are not just clients. They are part of our family. Pictured above: Bunga (Senior Project Manager) and Ram (Senior Software Engineer) with our extended Smartmates family, alongside our clients Marcus from Talisman Traders and David from Liquor Marketing Group, at Zoholics Sydney 2025.
Here is to building better together, and to many more smiles ahead.
With gratitude,
Daniel
Founder / Non-Executive Director
October 2025
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