Australia’s HubSpot AI Assessment Expert

We help Australian businesses to unlock the full potential of HubSpot.

First Project Special: only $119/hr + GST (save $30/hr)
One stop HubSpot AI Assessment solutions.
Serving 30+ industries, Australia-wide.
Only 5-star Google Reviews.

Minimum project size 10 consulting hours. First Project Special capped at 50 consulting hours.

Is Poor Lead Scoring Costing You Valuable Conversions?

Many Australian businesses struggle with ineffective lead qualification, missing high-value opportunities while wasting time on low-potential prospects. Proper lead scoring HubSpot implementation can transform your sales efficiency.

Inconsistent Lead Qualification

Without proper lead scoring, your sales team wastes time on unqualified prospects while high-intent leads slip through the cracks, reducing overall conversion rates and revenue potential.

Outdated Scoring Models

Static lead scoring systems fail to adapt to changing customer behaviour, resulting in inaccurate prioritisation and missed opportunities to engage prospects at optimal moments.

Delayed Response Times

Manual lead qualification processes slow down response times, allowing competitors to engage hot prospects first while your team struggles to identify priority contacts.

Misaligned Sales & Marketing

Without shared lead scoring criteria, marketing and sales teams work with different definitions of qualified leads, creating friction and reducing campaign effectiveness.

Limited Predictive Insights

Basic lead tracking provides historical data without predictive capabilities, making it difficult to forecast pipeline health and adjust strategies proactively.

Resource Misallocation

Poor lead prioritisation leads to inefficient resource allocation, with top sales talent spending time on low-value prospects instead of closing high-revenue deals.

HubSpot’s Revolutionary Lead Scoring Evolution

HubSpot’s new lead scoring model addresses critical limitations of traditional approaches, offering advanced capabilities for more accurate and actionable lead intelligence.

Old lead Limitation

Old Lead Scoring Limitations

Single scoring system for all lead types
Static scores that don’t decay over time
No way to exclude irrelevant contacts
Limited personalisation options
Basic positive/negative scoring only
No advanced thresholds or categorisation

New Model Advantages

Three distinct scoring types for precise insights
Automatic score decay keeps data relevant
Inclusion/exclusion lists for targeted scoring
Advanced personalisation
AI-powered recommendations
Smart thresholds with colour-coded categorisation

Our Lead Scoring HubSpot Services

Comprehensive lead scoring setup and optimisation services designed to maximise your conversion rates and sales efficiency.

Lead Scoring Strategy Development

Custom lead scoring strategy aligned with your business goals, target audience, and sales process to ensure maximum conversion potential.

Comprehensive lead qualification criteria definition
Ideal customer profile analysis and scoring alignment
Sales and marketing team collaboration workshops
Scoring threshold establishment and colour-coding setup
Performance metrics and KPI identification
Regular review and optimisation planning

New Lead Scoring Model Implementation

Professional migration from HubSpot’s old scoring model to the new system with all advanced features and capabilities properly configured.

Complete audit of existing lead scoring setup
Migration planning and timeline development
Three-tier scoring system configuration
Score decay rules and advanced limit settings
AI scoring activation and optimisation
Testing and validation before full deployment

Predictive Analytics Integration

Advanced predictive capabilities that help forecast lead conversion probability and optimise sales resource allocation.

AI-powered lead conversion probability modeling
Customer lifetime value prediction setup
Deal probability scoring and pipeline forecasting
Automated workflow triggers based on scoring thresholds
Predictive reporting and dashboard configuration
Machine learning model training and optimisation

Lead Nurturing Automation

Smart automation that nurtures leads and ensures engagement across the buyer journey.

Score-based workflow automation development
Personalised nurturing sequence creation
Lead assignment rules and sales team notifications
Re-engagement campaigns for declining scores
Cross-sell and upsell opportunity identification
Marketing qualified lead (MQL) automation

Performance Monitoring & Optimisation

Ongoing monitoring and refinement of lead scoring performance to ensure continuous improvement and maximum ROI.

Lead scoring performance analytics and reporting
Conversion rate tracking and analysis
Score accuracy assessment and calibration
A/B testing of scoring criteria and thresholds
Regular model reviews and updates
Team training and best practice workshops

Advanced Lead Scoring Features

Leverage cutting-edge capabilities that make lead scoring more precise, relevant, and actionable for your Australian business.

Score Decay

Automatically reduces scores over time to keep lead intelligence current and relevant, preventing outdated engagement from skewing prioritisation.

Advanced Limits

Set event-specific and group limits to prevent score inflation from repeated actions, maintaining fair and balanced lead evaluation.

Inclusion Lists

Choose specific contacts to include or exclude from scoring, ensuring your lead intelligence focuses on relevant prospects only.

Score Thresholds

Categorise leads with colour-coded thresholds, making it easy to identify conversion-ready prospects at a glance.

AI Scoring

Leverage artificial intelligence for automatic contact scoring with intelligent recommendations based on accumulated lead data.

Model Preview

Preview scoring settings and lead distribution before implementation, ensuring optimal configuration for your business needs.

Our Lead Scoring Implementation Process

A proven methodology for implementing effective lead scoring that delivers immediate results and long-term value.

1. Scoring Strategy Planning

We analyse your sales process, customer data, and business goals to develop a customised lead scoring strategy that aligns with your specific requirements.

2. Model Configuration Plan

Receive detailed implementation roadmap with scoring criteria, thresholds, and automation rules designed for your unique business model and customer journey.

3. Development & Testing

Our specialists configure the new lead scoring model with all advanced features, conducting thorough testing to ensure accurate scoring and smooth operation.

4. Deployment & Training

We deploy your lead scoring system and provide comprehensive training to ensure your sales and marketing teams can effectively leverage the new capabilities.

5. Ongoing Optimisation

Continuous monitoring and refinement of scoring performance, with regular reviews and updates to maintain accuracy and effectiveness as your business evolves.

Why Choose Smartmates for Lead Scoring HubSpot?

As certified HubSpot partners, we bring deep expertise in the new lead scoring model and proven results for Australian businesses.

Certified HubSpot Experts

Our team holds advanced HubSpot certifications and stays current with the latest lead scoring features and best practices for optimal implementation.

Australian Market Focus

Deep understanding of Australian business practices, compliance requirements, and market dynamics ensures culturally relevant lead scoring strategies.

Rapid Implementation

Streamlined process ensures quick deployment of your new lead scoring system with minimal disruption to ongoing sales and marketing activities.

Data-Driven Approach

Evidence-based scoring criteria development using your historical data and industry benchmarks to ensure accurate lead qualification from day one.

Continuous Improvement

Ongoing monitoring, testing, and optimisation ensure your lead scoring model evolves with your business and maintains peak performance over time.

ROI-Focused Results

Clear performance metrics and regular reporting demonstrate the tangible impact of improved lead scoring on conversion rates and revenue growth.

Important Migration Timeline

HubSpot is phasing out the old lead scoring model. Don’t wait until it’s too late!

May 1, 2025

HubSpot begins phasing out old lead scoring model

August 31, 2025

Old model will no longer receive updates

Act Now

Migrate to the new model for continued support

Start your migration today to ensure uninterrupted lead scoring capabilities!

Ready to Transform Your Lead Qualification?

Don’t let valuable leads slip away. Implement HubSpot’s new lead scoring model and start converting more prospects into customers.

Start Your Lead Scoring Project

Request a Callback from Smartmates

Sarah

Senior Sales Engineer

I’ll listen to your HubSpot needs to understand your business challenges and goals, ensuring a tailored approach.
I’ll bring our engineer onto our first consultation to explore solutions and clarify your requirements.
We’ll deliver your free project plan quotation, detailing the steps, timeline, and costs—up to this point, it’s completely free!

“My mission is to solve your key problems, build your trust in our capabilities and deliver exceptional value for money.”