Email marketing is one of the most effective tools for driving traffic, increasing conversions, and building your brand’s reputation. However, even with all its potential benefits, email marketing can be difficult to do well. In fact, many businesses use it incorrectly or fall into common traps that hurt their results. If you’re looking to increase your email marketing results by avoiding common mistakes, here are four things you should never do:

Sending from donotreply@yourdomain.com

Don’t use generic addresses like donotreply@yourdomain.com or contact@yourdomain.com in your emails. Chances are that you already have a good email address for each of your employees, so use those instead.

For example, if you want to get in touch with someone who works at the company’s headquarters, you might send an email from danielle@companyname.com instead of donotreply@companyname.com

Forgetting to segment your email campaign

• Segmentation is the key to creating a successful email marketing campaign.
• Here’s why: segmenting your audience allows you to tailor your message and offer based on customers’ individual behaviors. This will help you increase conversions (i.e., sales), which can be especially important if you’re selling a product or service that costs hundreds or thousands of dollars per order.
• When it comes to segmentation, there are two types of data that can be used: behavioral and demographic. Behavioral data includes things like what pages people visit on your website and whether they’ve abandoned their shopping carts; demographic data involves determining which factors (like age) might make some people more likely to buy something than others are—and then sending specific messages based on those characteristics alone. For example, if all else were equal (which it never is), someone who lives in Montana would probably be less likely than someone who lives in NYC when considering buying something online due to distance constraints–so we’d want our messaging strategy account for this difference!

Trying to push Sales in your campaign

Do not, under any circumstances, use sales language or tactics. It is a huge mistake to try and push sales in your campaign. This is doubly true when you’re trying to convert people into customers by email marketing them—don’t try to sell them anything in the first place.

So what are some examples of these mistakes? Here are a few:

• Using “sale” or “special offer” imagery or language in your emails can undermine trust with customers. If they feel like they’re being sold something after reading an email from you, it may make them think twice about buying from you again.
• Using sales jargon (e.g., “upsell,” “cross-sell”) can also make customers feel uncomfortable with buying from you if they don’t understand what those terms mean or how they relate back specifically towards products/services that they’re interested in purchasing at this time (or ever).

One last thing worth mentioning here is that you shouldn’t use sales tactics in your email campaigns. If you’re trying to sell something through an email blast, don’t try and sell it to people who aren’t interested. This can be a big mistake because it makes the whole process of getting customers less effective.

Disregarding the mobile user experience

One of the biggest mistakes you can make in email marketing is to completely disregard the mobile user experience. This is important because many people read emails on their phones or tablets, and if your design doesn’t work well on those devices, you might lose customers.

One way to ensure that your emails look good on mobile devices is to make sure the design is responsive—so it responds to changes in device size by adjusting its layout accordingly. If you don’t know how to do this yourself, there are many free tools available like Bootstrap and Foundation that can help get you started. You should also test out different layouts with different fonts and colors until you find an aesthetic that looks good across all of your devices with just the right amount of white space so users don’t feel claustrophobic when reading content on their phone’s screen (which tends to be smaller than most desktop monitors).

Make sure that all links within each email are easy for readers who are using mobile devices; otherwise they’ll have difficulty navigating around without getting lost or frustrated (which could lead them not only away from your website but also away from future communications).

Find out how Zoho Campaigns can improve your next campaign

• Zoho Campaigns is a cloud-based solution. This means you don’t have to worry about managing servers or hardware.
• Zoho Campaigns is an easy-to-use email marketing solution. You can get started with it in just minutes, and build your first campaign in under an hour!
• Zoho Campaigns has a large number of templates to choose from, so you’ll always have the right look for your brand at hand.
• With integrated tools like A/B testing, marketing automation, and segmentation, Zoho Campaigns has everything you need to make sure every campaign gets results!

Conclusion

There are many ways you can go about marketing your products and services, but email marketing is one of the most effective. However, it’s important not to make any mistakes in your campaign so that it works for you instead of against you. With these tips, we hope this article has helped give you a better understanding of what it takes to create a successful email marketing strategy!